For decades Madison Avenue, when discussing the agency business, has lamented the fact that its chief assets ride down the elevator every night. Creatives talking about creative folks is the likely reference however, today it applies across account services and media.
So with programmatic firmly entrenched in the ad biz can agency management and shareholders take some comfort knowing their programmatic black box is not only staying put but, is grinding away 24/7?
What will the ad business look like in 2 years? How about in 2020? Will the programmatic box algorithm’s and digital bits befriend the elevator’s pedestrian operating system?