All the best in 2017 from PointClear Search and its Senior Management
As a boy scout I was taught to always leave a camp site “better than we found it” which, in simple terms, meant scouring the ground for anything that wasn’t part of nature. When camping and in many instances, in life, returning to the natural state is highly desirable. I believe the concept is applicable to each generation and its responsibility to following generations. So, over the next few months I’ll do my best to tackle a pertinent subject from the current national conversation stating with fake news.
The too frequent fake news stories are more than troubling. We can agree it’s a problem, right? And, it’s a big problem when a misguided, gun-toting “fixer” arrives at a pizza joint to free young hostages and an even bigger problem when fake news is influencing free speech and the election process.
Since my career history and my current profession broadly encompasses marketing communications I’m going to address the meteoric rise in paid content (native) and, depending on how it’s presented, where it fits in the fake news universe.
Paid content, or if you prefer, native advertising is not new. Google “Advertorial”. Back in the day advertorials were clearly identified as advertisements. Today’s paid content? Not so much and therein lies the problem. Consider, The New York Times’ content group T Brand Studio, which employs 110 people and Magazine publisher Time Inc. now employs 125 people at its content group, the Foundry.
No advertiser and no reputable media wants to be found guilty of fake news. In the past editor’s managed a thin demarcation line separating edit from advertising. Today the line seems to encourage paid content osmosis.
I’m suggesting the media clean-up its “camp site” rebuilding the wall between editorial (news) and advertising clearly identifying what’s not news. As real news regains clearer visibility the media will recapture its authority and trust while fake news (propaganda) fades back into the shadows where it belongs.
In the end the media, the reader/viewer and our democracy will greatly benefit.
The December 4th issue of the New York Times carried an article by Patrick Gillooly in the Sunday Business section entitled “Why You Need Social Media” Mr. Gillooly puts forth the proposition that a well executed social media strategy is critical for career advancement. Full disclosure: he is Director of Digital Communications and Social Media for the career site Monster and he openly admits his bias.
Reading this article made me question my own preconceived notions. As a recruiter, I live and die by LinkedIn. I use Facebook for keeping up with an array of non-business friends and relatives across the country. So when I think this is a common practice in the business world, I am extrapolating from a sample of one. And don’t get me started on Twitter.
I think Mr. Gillooly makes a good point when he says that excluding yourself from social media means you may not be staying on top of the opinions and workings of people who can have a very dramatic impact on your life and career. By embracing social media, we can create career opportunities from simply expanding our networks, improving our knowledge and exposing ourselves to jobs we may not have otherwise considered.
So, please join me in taking the first step. Go to https://www.facebook.com/roger.tremblay.1690?fref=ts and take a moment to like my company page https://www.facebook.com/PointClearSearch/?pnref=lhc
I guess even us old dogs can learn new tricks.
Happy New Year,