DIGITAL TRADITIONAL FORK IN THE ROAD

Seems like every other day I receive a referral for a solid seller who successfully transitioned from traditional media to digital. They self-educated themselves, earned digital certifications and, when asked, conveyed relevant insights from decades of sales and people experience with colleagues. They practiced consultative selling before the phrase was coined, bring well-tune listening skills to the table and succinctly communicate internally building solutions that answer client needs.
They consistently win contests, receive awards and earn the respect of former managers. Exceeding goals, conducting themselves professionally and earning respect by giving respect is their mantra.
When we speak they are anxious to contribute, to be part of successful team, to again pay income taxes and to contribute to a culture that values fun alongside of working hard (and smart) while recognizing the organization’s success is a function of maintaining work – life equilibrium. They’ll assume a leadership role and it isn’t necessary to include a management title.
Of late I’ve been wondering if these fine folks shouldn’t return to their traditional roots armed with the skills to sell cross-platform and the knowledge of where traditional media fits within the broader media landscape. Or, should they continue pushing forward for a place in the digital ecosystem?
Help me out. And help those at the digital/traditional fork-in-the-road.
What are your thoughts?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s