Ever feel like your employees feel differently about your organization than you do? Do your employees understand the company’s culture and value system? Your organization is a living, breathing entity, and its pulse is defined by a well-established culture and the value system that keeps its rhythm.
Corporate culture is not a mission statement, it is a way of life both in and out of the office. A successful corporate culture is shaped and managed by core company values. These values are what create the basis for hiring and branding. After salary, culture is the most important aspect of an organization to employees and candidates alike.
Intentional corporate culture will increase employee engagement, productivity, customer service, and revenue. For a culture to be successfully adopted by an entire organization, Executive Management must believe in the culture. Since buy-in trickles downstream, no one will fully believe in the company’s value statement, brand, and culture without knowing that it is supported and adhered to by those at the very top. It is vital that leaders set the standard in this way and believe in the culture they wish to establish and maintain.
Next: Building an Intentional Culture