Intentional Culture Benefits All (Part 2 of 3)

To build an intentional corporate culture, it is first important to define your organization’s values. A strong values proposition statement, unique to your company, will help define the culture. It is important to ignore another organization’s values, defining your own so that they ring genuine. Create values that reflect your company and the employee lifestyle and are in keeping with the goals of your organization. When doing this, gather input from all areas of the company.

Be open to possibilities from all team members. Encourage innovative thinking. Empower them to explore solutions to issues and to create new ideas, initiatives, and products. When an organization values the input from all team members as part of their culture, an environment of forward thinking and collaboration is fostered. Employees will trust in the brand that values their input.

Next: Recruiting for Cultural Fit

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