All the best in 2017 from PointClear Search and its Senior Management
The December 4th issue of the New York Times carried an article by Patrick Gillooly in the Sunday Business section entitled “Why You Need Social Media” Mr. Gillooly puts forth the proposition that a well executed social media strategy is critical for career advancement. Full disclosure: he is Director of Digital Communications and Social Media for the career site Monster and he openly admits his bias.
Reading this article made me question my own preconceived notions. As a recruiter, I live and die by LinkedIn. I use Facebook for keeping up with an array of non-business friends and relatives across the country. So when I think this is a common practice in the business world, I am extrapolating from a sample of one. And don’t get me started on Twitter.
I think Mr. Gillooly makes a good point when he says that excluding yourself from social media means you may not be staying on top of the opinions and workings of people who can have a very dramatic impact on your life and career. By embracing social media, we can create career opportunities from simply expanding our networks, improving our knowledge and exposing ourselves to jobs we may not have otherwise considered.
So, please join me in taking the first step. Go to https://www.facebook.com/roger.tremblay.1690?fref=ts and take a moment to like my company page https://www.facebook.com/PointClearSearch/?pnref=lhc
I guess even us old dogs can learn new tricks.
Happy New Year,
Recently, I spoke to a class of college seniors about how they should approach getting their first “real” job. For some reason there’s not a college or university in our country that teaches this. So the level of attention and engagement is unusually high, especially among students paying for their own education. My presentation includes tips on resume writing, interview preparation and techniques, how to use LinkedIn/Social Media and anything else the students want to talk about.
In the most recent discussion the topic that seemed to get the most attention was, “What to Wear for an Interview”. My advice is always the same: wear big boy and big girl clothes. Just because you’re interviewing for a position at an ad agency where people come to work in jeans and tee shirts, that’s not how to dress for the interview. I explained dressing well doesn’t necessarily mean dressing like one is interviewing for a job on Wall Street.
Have some style. Andre Agassi said it best. “Image is Everything”.
So, I’m curious. For any of you agency types who might read this, I’d like to hear your opinion. Also, mention what YOU wore the last time you interviewed.
John T. Molloy’s book, Dress For Success, (1975) popularized the concept of “power dressing”. How does one dress for success in 2016?
A couple of weeks back, an already-signed-offer-letter-candidate went radio silent for 10 days before finally fessing-up to taking a counter offer. It happens but research shows the majority of people taking counter offers stick around for less than 12 months (they have already told their boss once that they are very willing to explore other opportunities so the boss understands where their priorities are). Knowing this, a lot of companies have a policy against making counter offers.
Most candidates, who take counter offers, immediately alert and offer an explanation to the hiring manager if, for no other reason, because they understand the value of reputation. As we in the media business learned early on, be careful of the toes you step on as you climb to the top; they may well be connected to the butt you’ll have to kiss on the way down!
Just this week a referral candidate pitched hard the reasons why any ad agency, publisher or company would benefit from the candidate’s skills, experience and leadership. After sharing the job description with a great agency ready to fill a key position a day later I receive a note from the candidate stating contact with an ad agency “may” have already been made. Turns out TWO applications had been submitted online – one just THREE DAYS before our initial conversation! Are you kidding me?
Let’s set aside all the proverbial excuses either of these individuals could use and get real.
Character is defined as, “the mental and moral qualities distinctive to an individual”.
Everyone expect sociopaths have character. For those who don’t think character counts – you’re wrong. There’s consequences and you won’t like the outcome. It’s not too late to build character so step up now.
Congratulations Roger Tremblay, Mary Henry Humanitarian Award Recipient!
Roger Tremblay is a Detroit, Michigan native who graduated from Michigan State University with a BA and MA in Advertising and is a recipient of the University’s Alumni Service Award. He has held sales and management positions with The Wall Street Journal, Southern Living, Texas Monthly, Chicago Magazine, Houston Metropolitan and Media Networks. He is the co-founder, along with Joe Kelly, of Kelly/Tremblay & Co, which was one of the nation’s largest independent media sales firms. He was a Senior Partner at Allen Austin Global Executive search before starting PointClear Search with Dave Manchee.
Roger, in addition to many years of service to DREAM Fund, is a director of the Michigan State University of Alumni Association, both internationally and locally here in DFW. Roger also serves as a mentor for graduate students at MSU. He has given countless volunteer hours in both leadership and volunteer positions for AAF Dallas and initiated and created the first AIME Award in Dallas/Fort Worth.
Roger, most deserving of this recognition, will be presented with the award at the AWM Awards of Excellence Gala on April 7th.
One reoccurring conundrum in the recruiting world occurs when market facts contradict client’s beliefs. It’s happening with growing frequency as the flow of information floods decision-making. The downside is suspect information that may not be valid in real time.
PointClear Search Principal and Founder, Roger Tremblay, continually reminds us of a simple truth well illustrated above, “Tell the client what the need to hear not what they want to hear”.
It’s not always a comfortable conversation but, at the end of the day, it’s always the right conversation. And, it always builds trust and confidence.
For decades Madison Avenue, when discussing the agency business, has lamented the fact that its chief assets ride down the elevator every night. Creatives talking about creative folks is the likely reference however, today it applies across account services and media.
So with programmatic firmly entrenched in the ad biz can agency management and shareholders take some comfort knowing their programmatic black box is not only staying put but, is grinding away 24/7?
What will the ad business look like in 2 years? How about in 2020? Will the programmatic box algorithm’s and digital bits befriend the elevator’s pedestrian operating system?
All job descriptions are not created equal. Many are written by HR managers who are not always in sync with the needs of the hiring manager. Many are the classic definition of a camel: a horse designed by a committee. Often they are a “wish list” of what several stakeholders want in the future employee. But every once in a while, we see a job description that is short and to the point. It includes a brief bio on the company, the job requirements and what the expectations are both short and long term. All good recruiters, after seeing a job description, will have a discussion with the hiring manager about what is needed in the optimal candidate. This Needs Analysis is usually a fairly lengthy conversation about what attributes a candidate must have in order to be considered by his/her future manager.
Last week I had the pleasure of talking to a hiring manager who was able to articulate exactly what he was looking for in a candidate. When I asked him what are the three most important qualities he wanted the prospective hire to have, he was able to spit them out without hesitation in clear, simple language. I left that meeting thinking to myself, “I wish they could all be
Writing job descriptions is usually an acquired skill. It’s not taught in most business schools. But, the necessity of producing a job description that will attract the best candidates as well as position the company in a positive way is paramount to a firm’s strategy of assembling human capital who will achieve the long term objectives of the organization.