It is helpful to gather input from “the trenches”. Asking employees to share their insight can shed light onto how team members view their jobs, managers, and the company. This can be done one-on-one, in groups, or by sending out a company wide questionnaire. The key is to include everyone, not just the individuals who may provide the answers that you want to hear. Again, do not penalize them for being open and honest with you if you want the best, most candid information from them.
If no clear solution can be determined after reviewing all the information, it might be time to call in reinforcements. The unbiased opinion and advice of a management consultant or recruiter may be the best option. They can look over policies, procedures, and data without emotional or psychological attachment and help craft an unbiased plan for improvement.
Remember attracting and retaining the best talent is a challenge for all industries. Today’s market even more so.